Spotify Ad Studio is live in Canada — and we plan, buy and optimise campaigns from a Canadian base. $250 CAD minimum spend, $15–25 CPMs, full programmatic podcast access and free audio production support included. Precision targeting that puts your brand in the ears of the right Canadian listener.
Spotify is the most used digital audio platform in Canada — and it reaches audiences that commercial radio, TV and social media simply cannot.
Spotify Ad Studio is fully live in Canada with a $250 minimum spend, CPMs of $15–25 and free audio production support — making it accessible to brands at every scale, from local independents to national advertisers. The ad-supported free tier represents a large, engaged, directly reachable audience of Canadian listeners across music and podcasts.
Critically, Spotify's audience skews significantly younger and more employed than commercial radio or broadcast TV. Millennials and Gen Z make up the majority of active users. The platform reaches listeners at moments — commuting, working out, cooking — when no other medium can follow.
The most compelling reason to add Spotify to a media plan is incrementality — the unique audiences it delivers on top of channels you're already buying.
Adding Spotify to a plan that includes commercial radio delivers, on average, 28% incremental unique weekly reach. Adding it to a TV plan delivers 27% more. Adding it alongside social and digital delivers 18% more. These are not duplicated audiences — they are people your existing plan does not reach.
For brands running multi-channel campaigns, Spotify is one of the most efficient ways to extend total reach without cannibalising existing investment.
| Demographic | Spotify | Radio | TV |
|---|---|---|---|
| Gen Z (16–24) | 22% | 9% | 9% |
| Millennials (25–44) | 48% | 35% | 34% |
| Employed (full/self) | 69% | 59% | 67% |
| High Household Income | 26% | 26% | 28% |
| Profile | Free | Premium |
|---|---|---|
| ABC1 | 70% | 72% |
| Average Age | 35 | 31 |
| University Educated | 40% | 47% |
| Homeowners | 48% | 51% |
| Employed | 56% | 62% |
A common misconception is that Spotify's free, ad-supported listeners are a lower-value audience than Premium subscribers. The data says otherwise — the two tiers are demographically near-identical, with Free listeners skewing slightly older and more likely to be parents and homeowners.