National Press Advertising
Broadsheets · Tabloids · Weekend Supplements
Planned and bought across the full Canadian national press estate — The Globe and Mail, National Post, Toronto Star, and supplements. We plan press as part of an integrated media strategy, identifying where national press adds genuine audience value rather than prestige for its own sake. Rate negotiation, placement management and creative adaptation to press specifications.
Trade & Specialist Media
B2B · Industry · Sector-Specific
Trade press advertising reaches professional audiences in a context of active category interest — something that broad consumer media cannot replicate. We plan across trade titles in any sector, identifying the publications that reach decision-makers and buyers at the moment they are most receptive. Particularly effective for B2B brands and specialist consumer categories.
Campaign-Led PR Strategy
Earned Media · Campaign Amplification · Launch PR
PR strategy built around the campaign objective — not a retainer model where activity fills time regardless of outcome. We develop earned media strategy as a complement to paid campaigns, identifying the story that deserves coverage, the titles that should carry it, and the timing that maximises impact. Campaign launches, product announcements and brand moments.
Entertainment & Film PR
Studio · Distribution · Talent · Release Campaigns
A genuine specialism — not a claimed one. With 12 years directing global publicity at Universal Pictures, we understand how entertainment PR campaigns are built, what media relationships matter, and how to time and sequence coverage for maximum release impact. Available to studios, distributors, production companies and entertainment brands.
Regional & Local Press
Regional Newsbrands · Local Titles · Community Media
Regional press reaches specific geographic communities with a depth of local relevance that national media cannot match. Particularly effective for retail, hospitality, events and any brand with a local or regional footprint. We plan regional press buys with the same rigour as national campaigns — audience profiling, rate negotiation and placement coordination across titles.
Magazine & Lifestyle Media
Consumer Magazines · Luxury · Fashion · Lifestyle
Magazine advertising delivers brand association with premium editorial content in a high-attention, low-distraction environment. Readers engage with magazine content at a depth and pace that digital media rarely achieves. We plan magazine campaigns for brands where editorial adjacency, brand environment and production quality are part of the strategic objective.