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Out-of-Home Advertising

YOUR BRAND.
UNMISSABLE.

Programmatic and traditional out-of-home across Canada — Pattison, Outfront, Astral — and the UK and internationally. Roadside, transit, malls, street furniture, murals. Programmatic via Vistar and Hivestack. Almost any budget, almost anywhere.

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90%+
Of Canadians 18+ Reached by OOH Weekly
COMB / Numeris, 2024
$820M
Canadian OOH Revenue — 2024 (CAD)
CMDC, 2024
55%
Of Canadian OOH Spend Now Digital
COMB, 2024
79%
Take Action After Seeing OOH
Outsmart / global benchmark
The Medium

THE ONLY CHANNEL
YOU CANNOT SKIP

Out-of-home advertising is the original unmissable medium — and in 2024 it is bigger, smarter and more measurable than it has ever been.

Canadian OOH revenue reached approximately $820 million CAD in 2024, with digital out-of-home now accounting for over half of all spend. Dynamic creative capabilities — dayparting, weather triggers, proximity targeting — have transformed what outdoor can do. But the fundamentals have not changed: when your creative is in the right location, it is seen. Every time. By everyone who passes.

No ad blocker. No skip button. No algorithm deciding whether to show it. And 46% of consumers have searched for a brand after seeing it on OOH, with 26% visiting the website directly.

How We Buy

DIRECT.
EVERY FORMAT.

We buy OOH direct — direct relationships with Pattison, Outfront and Astral across Canada, plus direct relationships with UK media owners for international campaigns. Direct buying means no intermediary markup: more of your budget reaches media, and we have genuine rate leverage that programmatic-only buyers don't have. For digital OOH and programmatic DOOH, we also buy via Vistar Media and Hivestack — the two dominant Canadian DOOH platforms — where programmatic access opens inventory that isn't available direct.

No format restrictions and no minimum budget threshold. Whether you need a two-week transit campaign targeting the TTC, a national roadside presence across Pattison's highway network, a street furniture buy in Vancouver, or a single high-impact mural in Toronto — we plan it, buy it, handle supplier contracts and manage it end-to-end. Posting schedules, proof-of-posting and environment photography come as standard.

Creative is not a barrier. We can work with your existing assets and adapt them to OOH specifications — format sizing, safe zones, legibility at distance. Or we can develop creative from the brief. Either way, your campaign goes live looking exactly as it should, in the right format for every environment it appears in.

Where We Buy

EVERY ENVIRONMENT.
EVERY AUDIENCE.

Canadian transit advertising
Canadian Transit
TTC · TransLink · OC Transpo · STM
TTC · TransLink · OC Transpo · STM
Canadian Transit

Canada's major transit systems deliver captive, commuting audiences at scale. TTC alone carries over 1.7 million daily riders. High dwell, high recall, premium urban demographics.

Platform PanelsStation DominationsDigital ScreensInterior CardsEntrance Banners
Explore Format
Roadside billboard advertising UK
Roadside
Canada's Largest OOH Sector · Pattison · Outfront · Astral
Billboards · Digital · Large Format
Roadside

Canada's largest OOH sector. Billboards and digital screens from Pattison, Outfront and Astral commanding attention across the country's busiest corridors and highways.

Bulletin BoardsDigital BulletinsJunior PostersHighway SitesForecourts
Explore Format
Transport bus advertising
Transit
Bus · Rail · Wraps · Taxi
Bus · GO Transit · Rail · Mobile
Transit

Moving advertising that follows audiences across entire cities and regions. Bus wraps, GO Transit and commuter rail formats delivering repeated route exposure daily.

Bus WrapsBus SupersidesGO TransitCommuter RailTaxi Wraps
Explore Format
Shopping mall advertising screens
Malls
High Dwell · Purchase Intent · Premium
Shopping Centres · Retail Parks
Malls

Audiences in an active spending mindset. High dwell time, real purchase intent, and digital screens with daypart and context-responsive creative.

Atrium ScreensDigital 6-SheetsFood CourtEntry PointsCar Parks
Explore Format
Piccadilly Circus advertising fame sites
Landmark Locations
Yonge-Dundas · City Gateways · Cultural Resonance
Yonge-Dundas · Downtown Cores · Gateway Sites
Landmark Locations

Landmark locations that define city skylines. Mass reach and cultural prestige simultaneously — a brand on a landmark site is not just seen, it is remembered.

Yonge-Dundas SquareDowntown TorontoCity GatewaysPremium Intersections
Explore Format
Why OOH

FOUR THINGS OOH DOES
THAT NOTHING ELSE CAN

Unskippable by Nature
No ad blocker. No skip button. No algorithm. OOH exists in the physical world — it reaches everyone who passes, every time.
Mass Reach at Scale
Over 90% of Canadians 18+ see OOH weekly. No other medium comes close for genuine national brand penetration across a geographically diverse country.
Contextual Precision
Daypart scheduling, weather triggers, audience profiling by site, proximity to purchase. DOOH can be as precise as digital while delivering broadcast impact.
Social Amplification
The right OOH creative gets photographed and shared. Murals and fame sites generate earned social reach that multiplies the physical footprint many times over.
The Market

CANADIAN OOH BY THE NUMBERS

$820M

Canadian OOH advertising revenue in 2024 — a market growing consistently year-over-year as digital formats expand.

CMDC, 2024
30,000+

OOH displays operated by Pattison Outdoor alone — Canada's largest OOH company, covering every major market.

Pattison Outdoor
46%

Of consumers search for a brand online after seeing an OOH ad. OOH drives measurable digital behaviour.

Outsmart / global benchmark
10%+

Year-on-year growth in Canadian digital OOH spend — one of the fastest-growing channels in Canadian media.

CMDC / industry estimate, 2024
Common Questions

FREQUENTLY ASKED
QUESTIONS

How much does out-of-home advertising cost in Canada?
OOH costs in Canada vary by format, market, and duration. A digital billboard in a major Canadian city typically runs $2,000–$8,000 CAD for a two-week period. Transit advertising (bus shelters, subway stations) ranges from $500–$3,000 per unit. National campaigns across multiple markets can range from $20,000 upward. We work with no minimum budget requirement and can plan campaigns at almost any scale.
Who are the major OOH advertising companies in Canada?
The main out-of-home media owners in Canada are Pattison Outdoor (Canada's largest, with 30,000+ displays), Outfront Media, and Astral Out-of-Home (owned by Bell). Together they operate the majority of roadside billboards, transit advertising, and street furniture across all major Canadian markets. Programmatic DOOH is available through Vistar Media and Hivestack. We have direct relationships with all major Canadian OOH operators.
What is the difference between OOH and DOOH advertising in Canada?
OOH (out-of-home) is the broad category covering all outdoor advertising — billboards, transit, street furniture, malls, murals. DOOH (digital out-of-home) refers specifically to digital screens within that category, now representing approximately 55% of Canadian OOH spend. DOOH enables dynamic creative, daypart scheduling, weather-triggered messaging, and programmatic buying. Traditional (static) OOH typically offers longer dwell time and greater cost-efficiency for sustained brand presence.
Can OOH advertising be targeted to specific Canadian cities or neighbourhoods?
Yes. OOH is inherently geographic — every placement is a specific physical location. We plan campaigns targeting individual cities, specific neighbourhoods, proximity to your locations or competitors, transit routes serving particular demographics, or highway corridors reaching drive-market audiences. Digital OOH adds audience profiling by site and daypart scheduling. OOH is one of the most geographically precise media channels available.
How do you measure the effectiveness of OOH advertising in Canada?
OOH measurement in Canada has advanced significantly. COMB (the Canadian Out-of-Home Measurement Bureau) provides audience data for most OOH formats. Digital OOH can be measured through anonymised mobile device tracking — showing how many people who passed a screen later visited a website or store. We also track brand search uplift, social mentions for high-impact formats like murals, and direct response via QR codes or vanity URLs. Measurement frameworks are set before campaigns go live.

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Toronto, ON, CA
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